6-Week Sales-Improv Program – Wednesdays, April 30th – 3-5p

Description

The 6-Week Sales-Improv program introduces sales professionals the fundamentals of sales AND uses proven improvisation exercises taught to simulate in-field sales scenario.

 

Held Wednesdays 3-5pm:

Week 1. Trust and Credibility | Business Communication and Writing (Including AI tool integration)

 

• Establishing trust is the foundation of any relationship.

• Be transparent, reliable, and knowledgeable.

• Follow through on commitments and communicate openly.

 

Week 2. Active Listening | The Power of Silence [soft skills]

 

• Focus on understanding the customer’s needs, pain points, and goals.

• Ask thoughtful questions and listen more than you talk.

• Reflect back what you’ve heard to confirm understanding.

 

Week 3. Value Creation | LTV Math

 

• Provide solutions that align with the customer’s goals, not just sell products.

• Offer insights, resources, or tools that help the customer succeed.

• Position yourself as a partner rather than a vendor.

 

Week 4. Personalization and Empathy | Managing Stakeholders [soft skills]

 

• Understand the customer’s business, industry, and unique challenges.

• Show genuine interest in their success and build rapport.

• Tailor your communication and solutions to fit their situation.

 

Week 5. Consistency and Follow-Up | CRM (hubspot)

 

• Stay present even when there’s no immediate sale.

• Provide regular updates, check-ins, or helpful information.

• Demonstrate long-term commitment to the relationship.

 

Week 6. Mutual Success Mindset & Best Practices (Applied Behavioral Science tools and infield)

 

• Approach the relationship as a partnership where both parties benefit.

• Align your success with the customer’s outcomes.

• Celebrate shared wins and adjust based on feedback.

 

* * *

 

Key Concepts:

 

1. Trust and Credibility: 

Equip your team with the skills to become transparent, reliable experts, turning every interaction into a trust-building opportunity that locks in long-term client loyalty and bigger deals.

2. Active Listening:

Train your sales force to master the art of silence and thoughtful questioning, unlocking deeper customer insights that lead to higher close rates and stronger relationships.

3. Value Creation:

Transform your team into strategic partners who deliver tailored solutions and tools, driving customer success and boosting lifetime value while justifying premium pricing.

4. Consistency and Follow-Up